What Does VCOOL Stand For?

VCOOL stands for Voluntary Country Of Origin Labeling

VCOOL, or Voluntary Country Of Origin Labeling, is an initiative that allows producers to voluntarily indicate the country of origin of their products. This labeling system aims to enhance transparency in supply chains, promote informed consumer choices, and support local industries by providing customers with clear information about where products originate. By participating in VCOOL, businesses can demonstrate their commitment to quality and ethical sourcing, fostering trust and engagement with consumers.