What Does BARB Stand For?
BARB stands for Broadcasters Audience Research Board
The Broadcasters Audience Research Board (BARB) is a UK-based organization responsible for measuring and reporting television viewing figures. Established to provide accurate audience data, BARB plays a crucial role in understanding viewer behavior and preferences, thereby assisting broadcasters, advertisers, and media agencies in making informed decisions. Through rigorous methodologies and advanced technology, BARB delivers essential insights that drive the television industry's growth and effectiveness.
Category : Broadcasting
Website : http://www.barb.co.uk/
Added on 16th October 2014 | Last edited on 17th June 2025 | Edit Acronym