What Does SWOT Stand For?

SWOT stands for Strengths Weaknesses Opportunities Threats Mnemonic

SWOT is a strategic planning tool used to identify and analyze the internal and external factors that can affect an organization's success. The acronym stands for Strengths (internal attributes that enhance performance), Weaknesses (internal factors that hinder effectiveness), Opportunities (external chances to grow or improve), and Threats (external challenges that could impact stability). This framework helps organizations assess their current position, make informed decisions, and develop strategies for future growth.